Ethnographic Insights On Demand

As many of you know (because you are clients) the only way to get good ethnographic data has been to conduct an expensive study.  Well, with the completion of our 3rd cross country study (the Cyber Census), we now have 100’s of hours and over 500 bins of multimedia data to sell on demand.  Our latest e newsletter just went out with a list of just a few of the research bins that are available.   The goal:  To make access to ethnographic multimedia data quick and less expensive. 

It’s fun to watch the responses come in from the e newsletter…which we compile using a service called Constant Contact.  We are also working with some clients to help them design these newsletters and populate them with multimedia contact via links to sites such as YouTube.  I’m really getting to love these online communication tools…with the links especially.  They really make communication truly interactive.