What is Hiving
One of the main findings of this study is that people are not working in the space they thought they would in their homes. Many people, despite having beautiful home offices, are choosing to take their laptops (and sometimes the desktop) and work in the more social areas of the home. The observations of this behavior as well as the conversations we’ve had leave us with only one conclusion….people don’t want to be isolated while they are in cyber space. They want to be integrated with their homes, family, friends, other media (TV, music)…and have a beautiful view outside. We call this environment the cyber HIVE, which stands for highly interactive virtual environment.
This finding has broad reaching implications for many of our clients and study sponsors. We will be preparing reports for each client/sponsor to show how hiving impacts space and product design…and even has software implications.
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